Distribution and delivery mechanism plays a stellar role in an organization marketing strategy. Acme Pharmaceuticals has one of the strongest and most extensive distribution networks in the country. It markets its wide range of formulations through its multi-location channels spread evenly across the country.

These channels have acted as brand ambassadors of our products in their area and have been pivotal link between us and the actual user. Their feedback has assisted in the launch of new products, fixing of price mechanism, and learning more about the end users. Not to mention the least the company's reach to patients has been made possible only by their effective merchandising. Their effort in coverage of the target market and ensuring that the end user goes through minimum exertion in procuring the product had been beyond compare. For us they are our partners in progress and we yearn to achieve the maximum territorial penetration through excellent distribution network.

Globalization is no longer a buzzword. Today it is a reality. The recent economic policies, liberalization and removal of tariff barriers have increased the scope and volume of international trade. Acme Pharmaceuticals has perceived international trade as an important segment and has made all endeavors to incorporate exports as an important element of long-term business strategy. At present its export portfolio comprises human and veterinary products that reach far and wide countries in Europe, East Africa, Middle East and West Indies. Though at an infant stage, the global trading activities of the company is likely to intensify in future.